About
Redefine Your Limits, One Ripple at a Time
Our mission
At apa, we are pioneering a revolution in aquatic fitness. As the creators of the world’s first Water-Native™ multi-training system, we’re transforming the way people experience exercise in water. By combining cutting-edge technology with the therapeutic benefits of aquatic activity, apa empowers everyone—from athletes to individuals in recovery—to achieve their fitness goals in a healthier, more effective, and enjoyable environment.
With AI technology at its core, apa doesn’t just provide a versatile multitrainer—it becomes your virtual personal trainer, tailoring workouts to your unique needs and goals. Founded with a vision to make aquatic fitness smarter and more accessible, apa is driven by innovation, passion, and a commitment to excellence.
Join us in shaping the future.
Our work process
Our story
Every innovation begins with a spark of inspiration.
For apa, that spark was deeply personal. Our journey began when Asaf Avraham Ventura, the inventor and one of our co-founders, sustained a combat injury. His path to recovery revealed a significant gap in fitness solutions that combined effective rehabilitation with enjoyable training.
During his recovery, water—with its low-impact and therapeutic properties—became a cornerstone of his healing process and the foundation for apa. Asaf's vision was shaped by his experiences as a top designer at the Museum of Science and as an honored graduate of the prestigious Bezalel Academy of Arts and Design. His unique perspective and dedication have driven apa to redefine aquatic fitness and rehabilitation, offering a revolutionary approach that merges innovation with personal connection.
Recognizing the transformative potential of water-based training, we envisioned a system that would empower people everywhere to harness the benefits of aquatic fitness. Partnering with experts in engineering, fitness, and AI, we created the world’s first Water-Native™ multi-training system, combining innovative design with smart technology.
What began as a solution for recovery has grown into a mission to redefine aquatic fitness. Today, apa is not just about equipment—it’s about transforming lives, whether for professional athletes, rehabilitation centers, or everyday fitness enthusiasts.
